When Twitter started, many people thought it would be just another short lived fad but with over 500 million active users, Twitter is definitively here to stay. What’s more, it is an extremely useful tool for any new or existing business. Any self-respecting business now has a Twitter account, and it is proving to be an invaluable low cost marketing tool not to be ignored. Here are some of the reasons why you should harness the power of this ever rising social network platform.
It’s a Great Networking Tool
You can reach a far greater number of people in a much shorter time. Twitter is a bit like texting, but with a twist. You can send up to 140 character messages. The message appears like a news headline. Many use quirky or punchy sentences to attract the attention of other Twitter users. You can connect with existing or potential customers, build links with other businesses, and even get feedback in almost an instant.
It Can Boost Sales Very Quickly
Businesses can alert customers about their latest offers or a special event. Twitter is great if you want to find out last minute travel deals, if a band is playing in your local pub, or even if you’re in need of a plumber to fix that boiler that has let you down at the last minute! It’s a great tool for traders to pick up last minute business. If your computer is out of reach, you can still access Twitter via your phone, meaning you never lose a business opportunity.
Twitter Can Help You Stay Above the Competition
With Twitter, everyone is connected, and you will be able to find out what your competitors are up to by using Twitter search, which incidentally is free. You can read what the competitor is talking about and also read what customers have to say about your business or your competitor’s business. If there is a complaint somewhere, you’ll soon hear about it and even tweet a solution to the customer.
Twitter Helps You Stay Up-to-date With the Latest Trends
This is particularly useful for design and technology industries where you need to constantly keep up-to-date with new trends and ideas. But every business should stay informed and know what is happening within their industry in order to stay ahead of the game. Twitter enables you to find out information quickly and to follow what everyone else is thinking or doing. People share everything on Twitter, and each tweet is an opportunity to stay informed, help someone, or solve a problem.
If you think that Twitter is just another social media tool to waste more time on, think again. If you use it correctly, it could greatly enhance your business and your customer relationships. It is worth spending some time to get acquainted with the site and see how your business could benefit from this platform. One of the many advantages of Twitter is that you can share your tweets on other websites and social networks, thus expanding your business circle even further. Done correctly, having a Twitter account can really be an asset to your business.