What is Search Engine Optimization? Importance of SEO

Are you a website owner and want your website to be ranked high in search results? Then SEO is for you. This is the world of Internet. Whenever a person is having some query or he wants to purchase something, he will go to search engine. Then he fires some query. Based on the query, a search engine will give some results. There is millions of website which are available on the internet. So there is high competition between those websites. When person types query in search engine, a search engine will give many results. But as a human being, we tend to click on the first few results. So we can say that if your website in not in the first few pages then your website is completely invisible to the outside world. Let’s know importance of SEO.

Search engine optimization (SEO) is a process of improving the visibility of the website in a search engine using some techniques. SEO is a subset of search engine marketing. SEO is not only used to get higher ranking in search engine but by SEO one can drive a huge traffic and spread brand awareness for his website. There are many techniques available for SEO.

Components of SEO

There are 2 components are involved in SEO. These components are on page SEO and off page SEO.

SEO Component

  1. On page SEO: This involves all the activities which is to be done on a webpage in order to optimize it for a search engine. On page SEO involves the following techniques:
  • Optimization of titles and description
  • Internal and external links
  • User-friendly error page
  • Proper URL structure
  • Proper navigation for user


  1. Off page SEO: This involves all the activities which is outside the webpage boundaries and which will improve the SEO. Some of the Offpage SEO includes the following techniques:
  • link building
  • social

To know the types of SEO techniques, Visit the link

Types of SEO Techniques

Importance of SEO

There are many benefits of SEO. Some of the benefits are listed below:

  1. Better and user-friendly website

The aim of SEO is not only limited up to the search engine. But by applying proper SEO techniques, one can create a website which is user-friendly. So the user will engage more with such website.

  1. Find new customers

It is a fact that the business which is having their own website will expand twice as compared to business which is not having any website. So apply proper SEO, one can get higher ranking in search engine which helps them to find new customers. 

  1. Achieve better conversion rate

There are many visitors of the website. But all of these visitors are not subscribers or customers. So by the proper use of SEO, we can convert our visitor into subscriber and customers. We can create our customer base.

  1. Bypass competition

Consider there are two companies having the same products at same price. One company is having a website which is search engine optimized, another company is not having search engine optimized website. So in this case, the company which is having search engine optimized website will bypass the other website and grow more.

  1. Higher traffic

People usually trust the results of the search engine. So if your website is ranking high in search results then people will trust your website and this will drive traffic to your website. 

  1. Brand Awareness

If your are having a new business and you want to create awareness about your business, then by applying proper SEO techniques you can create your own brand awareness in the market.

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